Survey on highest number
of re-gifted items
Regardless of occasion, gifting has become an integral part of celebrations in Singapore. A recent survey we conducted on over 300 Singaporeans found that one in four of the respondents bought presents all the time just to bring cheer to friends and family. The survey sussed out our gift giving and receiving culture, including top gift choices, gift spending habits, and the tendency to re-gift particular types of gifts. Now that we've summed up in the headline what people don't want to receive, we'll share what exactly will present a smile to you.
Gift vouchers remain high on the list of preferred gift options among Singaporeans at 56.7 percent, allowing the recipient to exercise the option of choosing what they want. Gift cards are the usual choice but the popularity of gift-experience boxes is steadily rising. However, the lack of a personal touch and a danger that the vouchers would expire before they were used are causes for concern.
Interestingly, we discovered that the top three gifts our respondents have received were gifts such as dining opportunities, spa treatments, vacations and vouchers. These gifts spoke to the recipients' personal tastes and preferences.
Interested in what else we found? Read the full survey findings here (PDF).

posted on Tuesday, January 3, 2012 11:21:02 AM SGT